Site Controls help you Link your Items and web store Products to automate updating.
If you have more than one web store and rely on Update Product, Update Pricing, and Update Availability options, you need an easy way to see which Items update where.
Site Controls let you set up linking you can view in the Items Search to fully manage.
ShipStation ODBC was not reliable. Instead of ShipStation API it used older ODBC.
ShipStation API never got traction. It can be readily connected to as a customization.